Inside Innovation: Rebranding Portland cement reflects industry shift from carbons
Portland cement has been synonymous with construction for nearly two centuries. Despite the U.S. regionalism suggested by its name, the material in fact traces back to 1824 when U.K. inventor Joseph Aspdin patented the basic process of blending water with limestone from the Isle of Portland. The Portland Cement Association (PCA) is considering a rebranding, including … Continue reading Inside Innovation: Rebranding Portland cement reflects industry shift from carbons
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