Don’t start with a logo: A senior leaders’ guide to branding your company
Branding is not a new concept. Some of its touted benefits are better name recognition, greater customer loyalty and more trust in the marketplace. “You can’t get by just on the quality of your product or service anymore,” said West Coast brand consultant Marc Stoiber. “You need to have a solid brand, and let it … Continue reading Don’t start with a logo: A senior leaders’ guide to branding your company
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